Elastoplast Brand History
Find out more about the history of our brand and what we strive for

Helping you to get up again

Life is not always smooth, but our mission is to help you keep going, no matter what: For almost every small inconvenience Elastoplast has a solution. You will be surprised what we have developed to make your life easier: Explore our injury advice articles or consult our wound advisor to discover exciting innovations that will help your skin, your feet or your joints stay healthy.

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Elastoplast – Experience and competence

We are the healthcare brand of Beiersdorf, one of the leading skincare companies worldwide, situated in Hamburg, Germany. Elastoplast has come a long way since the first Elastoplast plaster, which we developed in 1896, when Smith & Nephew companies (founded in 1856) expanded their business to Wound Dresssing. The start of an ongoing success story, driven by progress, quality and innovation.
We’ve been taking care of skin
for more than a century
For more than 125 years Beiersdorf has gained experience and competence in woundcare, more recently in the field of activity support and treatment of muscular pain as well, striving to improve woundhealing and care for your skin ever since.
Beiersdorf HQ in Hamburg - home of Elastoplast
Where our ideas come from: Our research and development centre - also based in Hamburg
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Quality as benchmark

Elastoplast is a global brand, founded in 1896, sold in 6 countries all over the world (Australia, Canada, Hong Kong, New Zealand, South Africa, United Kingdom). Since then Elastoplast products have been known internationally for their leading quality. Over 200 tried and tested products and innovations are sold in countries from Germany to Chile, from the UK to Australia under the brand names Hansaplast, Elastoplast and Curitas. Apart from plasters and wound dressings, the product range includes well-tried as well as innovative products that offer solutions for foot problems, sport injuries, pains and strains.
A worldwide brand that you and your entire family can rely on, as it offers you high-quality, modern solutions for the demands and small inconveniences of everyday life.
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A brand you can trust

So how did we get from one small plaster to all of this? Innovation and research have always been at the core of the Elastoplast business, combining tradition with the latest scientific developments: The scientific and cosmetic know-how we have accumulated at Beiersdorf in over 125 years in the fields of skincare, woundcare and tapes is something that goes into every Elastoplast plaster we develop. This is something that our customers can rely on and profit from every day.
What we strive for:
INNOVATION and EXCELLENCE
Ongoing research and usage of the latest technologies ensure products of the highest standard which match demanding consumers’ needs for individual care. Always meeting the demands of an everchanging world, we strive for innovation and excellence in everything we do.
Constantly on the lookout for innovations: Our research team at work in Hamburg
Fast Healing Plasters get a close-up observation
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Our history

Beiersdorf was founded in 1882 when Paul C. Beiersdorf registered the first patent to manufacture medical plasters. Since 1977, Beiersdorf has been one of the pioneers in sports medicine in Australia, focused on developing sports medicine products, injury prevention and management practices under the Elastoplast and Leuko brands. Elastoplast supports active lifestyles, and encourages resilience, by being there to help you bounce back from injury. Our mission is to keep you going, no matter what.



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Although compiled with great care, please note that the tips and advice given on this website by no means substitute medical advice and treatment. If you have or suspect a health problem, consult a doctor and follow medical advice regardless of what you have learned on this website. Always read carefully and follow the instructions for use or the leaflets of our products. For further information about our products, please contact us here.

ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE. IF SYMPTOMS PERSIST, TALK TO YOUR HEALTHCARE PROFESSIONAL.

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